Survey: Streaming Surpasses Pay TV In U.S. Households For The First Time


In recent years, streaming services such as Netflix, Hulu and Amazon Prime have soared in popularity, turning into one of Americans’ favorite ways to consume video content. With more digital media and entertainment options on offer to consumers than ever before, new research from Deloitte has shown just how mainstream Netflix and co really are across the U.S. today. On average, American households subscribed to three paid streaming services in late 2018, and notably, more U.S. households subscribed to a video streaming service than traditional pay TV for the first time ever.

Taking a closer look at the state of the shifting media landscape, 69% of households said they had a subscription to…

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Last modified: March 21, 2019

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