Your brain anatomy may play a role in determining your food choices

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Our indulgence in delicious but unhealthful food may not necessarily reveal a character flaw. Rather, our ability to exercise self-control is linked to our neurobiology, according to a study that has been published in The Journal of Neuroscience in June 2018.

The study was conducted by a team around Hilke Plassmann, the INSEAD Chaired Professor of Decision Neuroscience, consisting of Liane Schmidt of the Brain and Spine Institute (ICM) of Sorbonne University & the French National Institute of Health and Medical Research (INSERM), Anita Tusche of the California Institute of Technology, Nicolas Manoharan of the Sorbonne-Universités-INSEAD Behavioural Lab, Cendri Hutcherson of the University of Toronto, and Todd Hare of the University of Zurich.

How we choose what we eat depends on two main mechanisms, models in the budding field of Neuroeconomics show. We first attribute a value to different attributes such as the tastiness and healthfulness of a food. We…

For the rest of the article, please visit https://www.sciencedaily.com/releases/2018/06/180621101354.htm.

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Last modified: June 28, 2018

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