Salon Shampoo Brands Beware: One Small Company Is Turning the Industry on Its Shiny, Luxurious Head


Every woman knows that salon products – especially shampoo and conditioner – are better than mass-produced brands (pretty much anything you buy at a retail store). We can also agree that they’re too darned expensive.

Many of us believe it’s because the formulas are better, but that’s only part of it. Much of the expense is due to the massive markups and the cost of the “celebrity” stylists that lend their names to the brands.

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One small company from Washington D.C. (a city that’s anything but squeaky clean) has set out to change how we experience hair care.

Soapbox produces a line of shampoos and conditioners that are giving big salon brands a run for their money. Soapbox’s salon quality products give you the same great results as salon brands, but they are selling for around half the price.

David Simnick, co-founder of Soapbox, says, “Salon brands shouldn’t cost so much. Not to manufacture or for you to buy. We knew we could do better by providing high quality formulas, without the unhealthy ingredients many of them use or the unnecessary markups.”

What?! Great quality at a better value?

It’s true. Soapbox’s hair care products use nourishing ingredients – like coconut oil, aloe and shea butter – to moisturize, add shine and repair dry, damaged hair. They also leave out chemicals like silicone, SLS and SLES, which can range from irritating to potentially carcinogenic.

In other words, Soapbox is exactly what you’d expect from a salon brand, minus the ridiculously high price tags, dangerous ingredients and faux French names. Soapbox is different in another way, too.

Simnick explains, “Another thing that’s important to our company is giving back. Every time we sell a product, we give a bar of soap to a person in need, both in the U.S. – like the homeless population and hurricane victims – and in underdeveloped countries where soap can literally save lives.”

Retail chains are starting to catch on to the company’s disruptive mission, including Michigan-based,  which now carries the entire line of Soapbox products.

Learn more about the company’s products and mission by clicking here, or try them today. We recommend Soapbox’s great-smelling Coconut Oil Shampoo and Conditioner, which you can find at every  store.

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Last modified: March 20, 2018

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