This 1 Word Makes Others Think Less of You, and You Probably Say It at Least 8 Times a Day


How many times a day do you use the word “sorry”? Statistics on Americans are hard to find, but the BBC reports British people say it at least eight times a day, and some say it as often as 20 times a day. And informal research supports what many people have observed: Women say “sorry” much more often than men do.

What’s wrong with saying “sorry”? Nothing, if you’ve done something that truly warrants an apology. If you text while driving, run a stop sign, and bash in someone’s fender, then by all means, feel free to say you’re sorry. In fact, research shows women and men are equally likely to apologize when they’ve actually done something to harm or inconvenience another person.

But women are likely to say “sorry”  or downplay ourselves and our accomplishments in all kinds of situations when an apology isn’t really warranted, sociologist Maja Jovanovic explains…

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Last modified: April 11, 2019

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